Honma Golf USA

Honma Golf USA

Crafted in a small workshop in Japan, these high-performance luxury clubs deliver both on stunning form and function.
I maintained global social media accounts, built connection and relationships with accounts and customers, all through story-based copy that balanced between technical writing and romance copy.

partnership goals

  • increase brand awareness in USA and Canada.

  • increase direct-to-consumer e-commerce sales.

  • write benefit-focused, emotional, and romantic copy to create an aspirational feel, while staying true to heritage and craftsmanship.

what we did together

  • increased following by 6% and increased engagement by 150% on Instagram within the first year.

  • helped company reach highest YTD sales and revenue through marketing efforts.

  • increased email-marketing related sales through weekly campaigns and strategic retargeting flows to 40% of total revenue.

Premium Feeling Email Marketing

Email campaigns were brainstormed, copywritten, and edited all within 48 business hours - all over email, no meeting required.

Copy is balanced between action words, technical features, and aspirational copy.

Hand-Drawn Silk Scarf

I hand-drew a silk scarf based on open-access traditional Japanese fibers and motifs, handling the project from conception, to production, to marketing strategy at release.

Final 100% silk scarf.

^ Mockup of hand-drawn traditional motifs blended with modern colors - that match Honma products already in existence.

Product copy for limited edition 100% silk-scarf.

Additional copy:

100% SILK SATIN – NORTH AMERICA EXCLUSIVE
This stunning silk scarf is made with buttery soft satin. Gear up for golf by tying around your golf bag or handbag, or use as a hair accessory or neck accent.

18TH-19TH CENTURY DESIGN
Featuring traditional art from 18th-19th century Japan, scarf features script that promises “longevity,” one of Honma’s key values and promises.

MODERN TWISTS
Featuring signature BERES Nx ladies purple, the soft hue matches beautifully with a rich canary yellow. Classic and fun, this scarf is sure to pop on any golf bag, handbag, or as a fashion accessory.

more coming soon.